Interview with Britta Schwalm

Britta Schwalm ("BS") interviewed on Wednesday, 14 May.

Could you please tell us about your experience as a designer, artist, architect or creator?

BS : After finishing school, I trained as a goldsmith. Following my apprenticeship, I decided to study design. After earning my degree, I thought I had to choose between both professions, but I ended up working as a designer and a goldsmith—both with passion and enthusiasm. As my goldsmith workshop grew, I decided to fully dedicate myself to the craft. Today, we are a team of three, and I also train apprentices.

How did you become a designer?

BS : Being a goldsmith feels like being rewarded twice—once financially and once with the joy I see in my customer’s eyes. Instead of creating jewelry and searching for buyers, I design exactly what my customers envision. This process is deeply fulfilling, both for me and for them.

What are your priorities, technique and style when designing?

BS : To understand my customers’ preferences, I listen carefully to their stories and ideas. I observe the way they present themselves and the jewelry they already wear. This helps me craft pieces that truly reflect their style and make them feel comfortable and confident.

Which emotions do you feel when designing?

BS : I feel calm and deeply focused.

What particular aspects of your background shaped you as a designer?

BS : Studying design perfectly complemented my goldsmith training. It helped me understand how design evolves over time. You can see these influences across different fields—from architecture and furniture to fashion. Everything shares a similar design language.

What is your growth path? What are your future plans? What is your dream design project?

BS : Right now, I’m completely satisfied with my work. My specialization in custom distinctions allows me to create a variety of unique jewelry pieces. Being present online helps more customers realize they can share their ideas with me, and I can bring them to life.

What are your advices to designers who are at the beginning of their career?

BS : Luck plays a role. Keep trying, and don’t be discouraged if success doesn’t come immediately—it doesn’t mean you’re not talented.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

BS : I don’t have a specific tip, sorry.

What is your day to day look like?

BS : I’m working on creating a steady routine, but every day brings something new. Different customers, different ideas—it’s always an opportunity to learn and experiment.

How do you keep up with latest design trends? To what extent do design trends matter?

BS : Some trends are significant—sustainability, for example, is essential. However, I focus more on micro-trends that emerge directly from my customers' preferences.

How do you know if a product or project is well designed? How do you define good design?

BS : Good design makes me feel good, but more importantly, it makes the person wearing my jewelry feel great.

How do you decide if your design is ready?

BS : That’s a tough question. Sometimes, I instinctively know it’s complete. Other times, I ask the customer directly, since I create pieces specifically for them. Some projects remain in constant refinement.

What is your biggest design work?

BS : Eve’s Weapon, a necklace featuring 110 diamonds in 750/000 rose gold. You can see it at the A’ Design Award.

Who is your favourite designer?

BS : Picasso and Leonardo—they were both geniuses.

Would you tell us a bit about your lifestyle and culture?

BS : In Germany, emotions often need justification. Translating emotions, desires, and ideas into jewelry gives my customers a way to express themselves in a tangible, wearable form.

Would you tell us more about your work culture and business philosophy?

BS : I take a step back and listen to my customers' visions. Since they aren’t goldsmiths, I translate their ideas into jewelry that truly reflects them. That’s where my creativity comes in.

What are your philanthropic contributions to society as a designer, artist and architect?

BS : Humanitarian projects are very important to me. I regularly support organizations dedicated to helping children (especially girls), protecting nature, and conserving wildlife.

What positive experiences you had when you attend the A’ Design Award?

BS : The award helped me articulate my design philosophy more clearly, which was incredibly valuable. Winning an A’ Design Award also brings visibility to my work and is a great opportunity to prove skill in the field.

Britta Schwalm Profile