About Takako Yoshikawa

Takako Yoshikawa is an artistic director / designer / president of Kasetu Souzou Institute, Inc. She has also active as a visual representation artist in art field in recent years. Kasetu Souzou Institute, Inc. is a branding company based in Japan founded in 2003. We are good at creating a new , delicate and no-compromise visual representation. We have worked on many brands such as Japanese department store, cosmetics company, home appliance manufacturers , food manufacturer and Fashion brand etc. Our work also has received high praise from home and abroad, and has won numerous awards such as New York ADC, Red Dot Award, and German Design Award etc.

Interview with Takako Yoshikawa

Takako Yoshikawa ("TY") interviewed on Thursday, 23 May.

Could you please tell us about your experience as a designer, artist, architect or creator?

TY : As an artistic director, as a multiple creator, as a designer, I have participated in projects of a number of leading Japanese companies and International Brand. My main projects include head office project of Daimaru Department Store, Osaka Gas, Samantha Thavasa, Koizumi, Vidal Sasoon, Dunlop, Aprica, HENCKELS, and many more.

What are your priorities, technique and style when designing?

TY : I think image is most important thing for design. So I cherish to spend time to imagine before design rather than design technique. I draw designs by handwriting, I also use the latest digital tools, and I make mock-ups and physical models too.  I try everything I think is necessary for the design project.

Which emotions do you feel when designing?

TY : At the image stage before designing, I am very excited and inflate my imagination. I really enjoy the time.

What are your advices to designers who are at the beginning of their career?

TY : I think it is important to image before design skill. Realistic image will be a real design. Check out the many beautiful designs and arts around the world for your eyes, do image training.

What is your day to day look like?

TY : Wake up early in the morning, have a time seeing morning sun and sky, sleep well evening.

Takako Yoshikawa Profile

Nano Airy Curling Iron

Nano Airy Curling Iron design by Takako Yoshikawa

Nano Airy Hair Straightener

Nano Airy Hair Straightener design by Takako Yoshikawa


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