Diavelo Electric Hair-Campaign by Diavelo

Diavelo Reveals The Diavelo Electric Hair Campaign

Diavelo, the maker of the awarded work Diavelo Electric Hair by Diavelo explicates, The DIAVELO campaign, We Are Electric - Are You, has a different strategic approach from how the bike industry usually make campaigns. Instead of showing action pictures of bikes in driving locations, this campaign shows and involves a set of people who reflects the target group of the DIAVELO electric bikes. The main focus of this campaign is simplicity, repeating the electric message and the direct appeal of the DIAVELO brand which makes the campaign useful over time..

Diavelo Electric Hair-Campaign by Diavelo Images:

VIA: http://competition.adesignaward.com/design.php?ID=67431

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