Diana Sokolic-Fred Bracelet

At Design Interviews

Interview with Diana Sokolic : Frank Scott: What is the main principle, idea and inspiration behind your design?. Diana Sokolic : I often g to the theatre and I like to dress for the occasion. I like to have something new and different every time I go. Once while I as thinking what to wear this time, there was a movie with Fred astaire on TV. I saw his elegant figure, his sleek suit, his cuffs...and viola! The idea was born. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Diana Sokolic : The idea was to make something nice and wearable, something different from usual jewelry. I remembered cuffs and plastrons worn by men in the last century and decided to revive it in a modern way, this time as a part of women garment. .Frank Scott: What are your future plans for this award winning design?. Diana Sokolic : Plan is to distribute FRED to concept stores. .Frank Scott: How long did it take you to design this particular concept?. Diana Sokolic : Designing was not a long process. I had a very clean picture in my head. So draw it, made a cut out of paper, tried several dimensions and that was it. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Diana Sokolic : Being an artist by proffesion, for me art is the way of living. I have the strong urge to design space around me, things I use or wear... These cuffs are just one of things I have designed to meet my estetic standards. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Diana Sokolic : I intend to produce work myself. .Frank Scott: What made you design this particular type of work?. Diana Sokolic : I have designed this because of a lack of stetement fashion details. .Frank Scott: Who is the target customer for his design?. Diana Sokolic : Target for my product is every self-confident woman . .Frank Scott: What sets this design apart from other similar or resembling concepts?. Diana Sokolic : There is no similar design or resembling concept :) .Frank Scott: Which design tools did you use when you were working on this project?. Diana Sokolic : Being an artist by proffesion, the painter, my main tool is paper and pencil. I drew few sketches, than made a cut out of paper and than started making cuffs . .Frank Scott: What is the most unique aspect of your design?. Diana Sokolic : The uniqueness pf this design is that a piece of mans garment is used as womans jewelry. .Frank Scott: What is the role of technology in this particular design?. Diana Sokolic : Knowing contemporary materials is here more important than technology. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Diana Sokolic : Chalenge was the LACK of technology i.e. trying to produce the designed item at home without any professional equippement. .Frank Scott: How did you decide to submit your design to an international design competition?. Diana Sokolic : I wear my cuffs a lot and they are both noticed and liked. I wanted to explore the opinion of professional audience. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Diana Sokolic : Every new design is a new challenge because it puts new questions and new problems in front of the autor. Solving those problems improves the author himself. .

Diana Sokolic-Fred Bracelet Images:

VIA: http://www.design-interviews.com/design.php?ID=28020

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